Keith Russell

Director Asia Pacific, Striata


Paperless trends in financial services

To succeed in increasingly competitive and connected markets, organizations are seeking to lower costs associated with paper, while maximizing the value of their digital customer communications. However, this must be done without losing crucial customer touch points and compromising the customer experience. In order to provide customers with communications via their channel of choice, to enhance the customer experience and deliver a true multi-channel strategy; offer them the choice of paper, online or email.

Keith Russell is the Director of Striata Asia-Pacific. Keith has over 20 years experience in the IT industry, moving from software development and analysis roles into Sales and Account Management. Keith started his career with British Gas and worked for 8 years in the Billing and Systems departments in Edinburgh and London. Keith moved to Hong Kong in 1995, where he worked for a further 8 years in business development in the Telecoms billing field for KSCL and Convergys. Prior to joining Striata in 2008, Keith was Director of Red Bridge Consulting, an international business development consultancy based in Hong Kong, and Asian Business Development Manager for Mobiqa, a mobile-phone ticketing company. In this role, Keith was responsible for introducing mobile phone boarding cards to a number of airlines. Keith has an Honours Degree in Physics from Heriot Watt University, Edinburgh, and is a member of Mensa.

Keith Russell